Living in the land of Venice at BIT 2023: the power of cross promotion

We chose the BIT (International Tourism Exchange) to illustrate the first results of the project for the farms, wine, and manufacturing companies, hotels, and tourism promotion groups of Lake Garda, Rovigo, Treviso, and Monte Grappa, as well as some Italian Chambers of Commerce located in the foreign countries, so far involved in the project financed by the Veneto Region.
Davide Fumaneri, director of the Living in the Land of Venice project, showed how the numbers speak for themselves: of the 70.8 billion euro exports of Made in Veneto products in 2022, 2.5 billion euro will come from sales in Switzerland and 733 million euro from sales in Canada. Right now, the main markets for the Veneto region are Germany (9.9 billion euro), France (7.7 billion) and the USA (6.4 billion). Even Australia will open up soon.
Also speaking were Cristina Regazzo, Convention Bureau of Rovigo; Alessandro Martini, director of the Marca Treviso Foundation; Tommaso Concina, brand manager for Canada and France; and in video connection Ruggiera Sarcina, Italian Chamber of Commerce in Canada and Nicolas Placidi, Italian Chamber of Commerce in Switzerland.
From the hills of Prosecco, an UNESCO heritage site, to the mountains of Monte Grappa for the adrenaline rush of outdoor activities, passing by the picturesque shores of Italy's largest lake, bucket of wine and food experiences and artisan excellence, and all the way to the charm of the rural places of the Rovigo area, the perfect destination for those who love uncrowded destinations... this is what the Living in the land of Venice project brought to BIT.
If you have been our guest, you can enter in reserved area and review the beauty that Veneto has to offer.
If you missed the appointment, register in the reserved area: you can apply to become one of our buyers or become a new seller. Take advantage of all our services to build a tailor-made offer for your customers or to propose your own to our buyers.
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